Artist Interview with Joella Deville

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“I’m just being me.” New Jersey native Joella Deville admits. And often times, that’s what it takes to rise as an artist: authenticity. “I’m an artist that has very strong views on life, love, society, and I use my music and poetry to express those things. ” Joella’s honesty in her songs and ability to rock a blend of pop and R&B vibes has brought her on stages from New York to Los Angeles alongside everyone from Jidenna to Rich Homie Quan.

bBooth caught up with the artist on the rise to talk about her summer EP “Just A Sip”, breaking barriers as a female in the industry, and how to use your network to make the most of opportunities:  

For those who don’t know, who is Joella Deville?

I’m an artist that has very strong views on life, love, society, and I use my music and poetry to express those things. There are women out there who look like me who don’t feel they are represented well in the media, and I hope to change that. It’s time to change the very strict image of what a Pop artist looks like, because that says a lot about what society and the media, deem as acceptable and beautiful. People already relate to me the person and me the artist, so I want to continue doing so, by simply being me.

What was your favorite project you worked on and what can listeners expect from you this year?

I really opened myself up as far as my writing goes with the Just A Sip EP. In  the past, I kept myself in a box of what a song is supposed to look and sound like and I completely ignored those “rules” with this project. I’m really excited for everyone to experience my growth and get in my head a little bit with this new project and to finally give my fans a new project after 3 years.

What do female artists offer for listeners as far as innovation?

As women, we just naturally have a different perspective on life. I think generally, we give a little more care to things, as the more emotional sex that we are. So you see us standing up and taking a stance against a lot of things in our music. We’re bold in what we say, in how we look, and what we stand for. As women we have a lot to offer the world and we’re breaking barriers and standards everyday. So when listeners hear our thoughts, we’re offering a refreshing take on a male dominated society and cementing our place within it.

You’ve had music from your project, Round 2, featured on such networks as VH1 and Bravo. How did that come together?

I worked with a producer dC SoulPlusMind, on my last project, Round 2. He’s really big into music licensing, so he’s the one that actually submitted those records for us, and it was really exciting to hear that they got picked up. I remember the first time I found out that my records were on TV, I honestly didn’t even believe everyone. It was truly one of the highlights of my career. And the best part about that, is that it’s only the beginning.

Listen to her latest single “Ease the Pain” here and stay tuned for the release of her music video for “Ease the Pain”. Be sure to follow her on social @JoellaDeville for to follow her journey. 

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Korin Eliminated On The Voice & Sia Wins The Night

THE VOICE -- "Live Top 10" Episode 916B  -- Pictured: (l-r) Korin Bukowski, Braiden Sunshine, Carson Daly -- (Photo by: Trae Patton/NBC)
Each year The Voice seems to step up their game with the quality of contestants and this season is no different. Last night we said goodbye to Team Gwen’s Korin Bukowski. I can only imagine that this season has been a whirlwind of emotions for Korin, who has landed in the bottom two week after week.

I’ve got to say Korin has a great voice and I think that the voters just couldn’t appreciate her take on Selena Gomez’ “Same Old Love”. She had one of the better song choices of the Top 10 contestants and gave a solid performance that was expected to get her to the next round. Unfortunately her journey ended on the show last night.

https://youtu.be/pbuXKSjsW4o Elimination nights are always the toughest to watch, fortunately there was some good news to go along with the bad. Host Carson Daly announced that this season’s singers made history the previous night: seven of the 10 performances charted in the iTunes Top 10. Quite impressive. Also impressive from the episode was Sia’s live performance of her single, “Alive”. Wrapped like a beautiful present along with her standard hide-away wig, Sia, slaaaayyyed the audience with an incredible performance that is a must see.

Incase you’re behind, here’s a quick breakdown of the teams:
Team Adam – Jordan Smith, Amy Vachal, Shelby Brown
Team Blake – Emily Ann Roberts, Barrett Baber, Zach Seabaugh
Team Gwen – Jeffery Austin, Braiden Sunshine
Team Pharrell – Madi Davis

Who do you think will take the title this year? My vote is Sia, but leave a comment with your thoughts.
THE VOICE -- "Live Top 10" Episode 916B  -- Pictured: Sia -- (Photo by: Trae Patton/NBC)

THE VOICE — “Live Top 10” Episode 916B — Pictured: Sia — (Photo by: Trae Patton/NBC)

Dorothy Pincus Signs On to be bBooth’s Celebrity Coach

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Yet another way bBooth is ‘bringing Hollywood to Your Hometown’, bBooth has entered into an agreement with American Idol’s Vocal Supporter, Dorothy Pincus, also a renowned singer and music producer, to provide personalized vocal coaching, tips and exercises to aspiring singers, for only $25 per session. Interested singers can register on www.bbooth.com/celebritycoaching.

For more than 25 years, Ms. Pincus has performed hits alongside some of music’s biggest legends like Aretha Franklin, Tupac, Dre, Snoop Dog, Nate Dogg, Mariah Carey, Chaka Khan, Randy Jackson, Toni Braxton, Duran Duran, Kenny Loggins, Mack 10, Barry White, Barry Manilow and Nine Inch Nails, just to name a few. As a certified vocal coach, Ms. Pincus was the vocal supporter for Mariah Carey on American IdolÒ as well as a vocal coach for the performers on The Jay Leno ShowÒ. Ms. Pincus has also appeared and/or performed on the The Voice, The Conan O’Brien Show, Tonight Show, Good Day L.A., A&E, and even sang the National Anthem at the Los Angeles Lakers and LA Sparks’ games.

“One of our primary objectives at bBooth is to provide everyone, no matter who and where they are, with affordable access to Hollywood resources” states bBooth’s CEO Rory J. Cutaia. “Dorothy’s expertise as an artist, music producer, performer, and vocal coach, coupled with bBooth’s talent discovery platform, provides aspiring singers, from all walks of life, with the kind of access to professional quality vocal coaching previously reserved only to “A List” Hollywood insiders. This is a unique opportunity for aspiring artists to obtain personalized feedback from someone of Dorothy’s stature without having to incur the high costs traditionally associated with this level of professional vocal coaching.”

“Singing is my passion,” continues Ms. Pincus, “and to be able to share my gift as a vocal mentor with the bBooth community of rising artists is very rewarding.” Registration is now available on bbooth.com/celebritycoaching. Each session is personalized and can include written feedback, vocal improvement tips, Skype coaching sessions, and vocal exercises. For a limited time, Dorothy Pincus will be available for $25 per 10 – minute session.

Young Thug Pulls Out All The Stops At LA Show

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You never know what you’re going to get when attending a hip-hop show. Sometimes you’re left waiting longer than expected for the first act start, other times you’ll find yourself blown away by the artists making special appearances. Apparently when you’re at a Young Thug show, you forget everything you thought you knew about Young Thug.

I have much more respect for the rapper after watching his performance and how he interacted with fans at his show at Club Nokia Tuesday night. Seeing the rabbit tails hanging from Young Thug’s pants, I knew this LA crowd was about to get lucky.

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The moment I stepped into Club Nokia, I could feel how eager the crowd was for the upcoming show. To warm up the venue, the night opened with sets from local favorite A$ton Matthews and rising artist Playboi Carti, but it wasn’t until Young Thug hit the stage that the show really kicked into gear.

If you haven’t been to Club Nokia, it has a terrace with seating, but the floor is standing room only with a pit and general admission section. It was only a couple of songs into Young Thug’s set that security heightened because so many people we’re attempting to push to the pit section and rush the stage. I’m sure they aren’t the easiest to control, but I love high-energy shows. They make me feel like the performer is giving a thousand percent and reaffirm why I’m a fan of the artist.

A$AP Rocky and Young Thug
Young Thug has a stage presence like no other, and the phones went flying up to capture every second of his performance the moment the beat dropped on “Stoner.” He gave the audience a full-throttle performance featuring all the best songs from his album Barter 6, including my favorites “Check” and “With That.” Then A$AP Rocky came out. A$AP and Thug have yet to do a collaboration, but could this be a tease of what’s to come? The opening hook to “Lord Pretty Flacko Joyde II” dropped, and the room was hyped. I was surprised that security was able to keep everyone back — there wasn’t a person in the crowd that didn’t want to be on that stage, jumping to that beat. In another twist of events, LA native Ty Dolla $ign hit the stage for the song “Blasé.” He really got into his performance and jumped into an already-hyped crowd.

The night as a whole was so exciting that no one wanted to leave after it ended. With so many surprises and great performances, it’s easy to see why Young Thug is one of the most talked about rappers today. He definitely exceeded all expectations that I and the rest of the crowd may have had going into this show, solidifying his place as a prominent figure in modern rap.

bBooth Brought American Idol Auditions To Nashville!

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“LA feels like the music industry, Nashville feels like the music community.”

Nashville is world famous for being the ‘music city’, it seemed only fitting that bBooth brought American Idol auditions to Nashville for the competition’s farewell season. On September 26th, bBooth brought out the red carpet for a special casting event at the Opry Mills shopping center.

The day was scheduled to start at noon but that didn’t stop the auditioners from coming out early and creating a line in anticipation. Meanwhile, bBooth host Jennifer Tapiero chatted with local artists on the red carpet about everything from what projects they’re working on to tips for our singers waiting to audition. Artists that came to support included Abi Ann, Rachele Lynae, Lauren Farrah, Matt Gary, The Bloody Nerve, and Tre Easley.

In between artist interviews, we invited auditioners, who traveled from near and far, to come over to the red carpet and give us a preview of their American Idol audition. To no one’s surprise, the talent was immense.

We want to thank all those who were able to take part in the bBooth and American Idol experience. It was a great pleasure chatting with all the singers in line as they eagerly waited for their chance to be heard. We’re keeping our fingers crossed for all those who auditioned with bBooth!

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bBooth Launches American Idol Auditions in Nashville!

Small-AI-Auditions-at-bB-graphicHollywood, CA – September 9, 2015 – bBooth, Inc. announces it will be hosting an open call for registration and auditions for the fifteenth–and farewell–season of AMERICAN IDOL®, premiering January 2016 on FOX. Show off your talent on Saturday, September 26th, Noon – 3:00 pm CST at bBooth. Registration begins at Noon and will be located in the Regal Court next to the IMAX and Entry 6 at the Opry Mills Mall, 433 Opry Mills Drive, Nashville, TN. Previous Idol finalists and other musicians are scheduled to make guest appearances as well. “Delivering on our promise to bring Hollywood to your hometown, we’re excited to bring Idol auditions to Music City,” states bBooth’s CEO Rory J. Cutaia. “If you live in or near Nashville, and think you’ve got what it takes to be featured on the farewell season of AMERICAN IDOL® – one of the greatest singing competitions of all time, come on out for your chance to be discovered.” If interested in auditioning, RSVP for September 26th by clicking here. All video recorded Idol auditions at bBooth will be reviewed by the producers of AMERICAN IDOL®, who are now casting for Season XV, to be aired in January. For more guidelines and audition tips, please visit www.bbooth.com/americanidol. In addition, members of the press, performers and their friends and family are welcome to watch our special guest interviews on the red carpet from 12 PM- 1 PM, right next to registration in the Opry Mills’ Regal Court. bBooth’s “On the Rise” iHeartRadio host Jen Tapiero will interview rising stars, such as former Idol finalists, singers, songwriters and social media celebs. Hear their tips for auditioning, song choice, growing a social following and more. The red carpet event and auditions are free and open to the public and are available on a first-come, first-serve basis.

Beats & Brunch LA: A Celebration of West Coast Music

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It’s been said that hip-hop is the most vibrant and cultural art you’ll ever come across. Last Saturday, a group of influencers and key tastemakers came together to celebrate this thought with great music and delicious food. Beats and Brunch LA was presented by Dizon Dreams and LA Mixer to celebrate the best in West Coast sounds with a hip-hop themed brunch.

The day started with specially handcrafted cocktails like the Run DMC, Wutang is Forever, Thug Passion and even included a sneak peak at Kulture LA’s fall line.  Next up was a performance by violinist Miracle McKinney who paid tribute to some classic hip-hop tracks including Ice Cube’s “It Was A Good Day”. 

The main event was an all-star speaking panel full of seasoned players in the business. The panel included Ervin ‘EP’ Pope (produced Jay-Z & Snoop Dogg), Curtiss King (Artist and Producer for Top Dawg Entertainment), Free The Robots (Alpha Pup Records) and Besidone (Revolt TV) and moderated by Brittany Boston (Founder/CEO of Musicology). This group shared their stories about coming up in the music industry but also gave some words of wisdom on how hard work and perseverance can lead to success. Special thanks to the remarkable Chef Lovely on whipping up such appetizing dishes and giving us all something to look forward to post panel. 

The best way to sum it all up can be done by Tupac Shakur who said, “If you can’t find something to live for, you best find something to die for”. Be sure to stay tuned for more updates on the next brunch!

bBooth Launches American Idol Auditions in L.A. !

Small AI Auditions at bB graphicCalling all singers, dreamers, and talented LA artists! bBooth and American Idol are partnering up to find the next American Idol! Now’s you’re chance to show the world your talent! bBooth is hosting an open call for registration and auditions for the fifteenth–and farewell–season of AMERICAN IDOL®, premiering January 2016 on FOX. Show off your talent on Saturday, August 15th, 10:30 am – 6:00 pm at bBooth. Registration begins at 10:30 am and will be located on level 4 of the Parking Deck outside of the Dining Terrace Entrance at the Westfield Culver City Mall, 6000 Sepulveda Blvd, Culver City, CA. Previous Idol finalists and other musicians are scheduled to make guest appearances as well.

“Come on L.A.! – this is your chance to be on AMERICAN IDOL® – one of the greatest singing competitions of all time,” states bBooth’s CEO Rory J. Cutaia. “Come on out and show us why YOU are the next American Idol.”

If interested in auditioning, RSVP for August 15th by clicking here.  All video recorded auditions at bBooth in Westfield Culver City Mall will be reviewed by the producers of AMERICAN IDOL®, who are now casting for Season XV, to be aired in January. For more guidelines and audition tips, please visit www.bbooth.com/americanidol.

In addition, members of the press, performers, friends and family are welcome to watch our special guest interviews on the red carpet from 12 PM- 3 PM, right next to registration on level 4 of the Parking Deck.  bBooth’s “On the Rise” iHeartRadio host Jen Tapiero and comedian Lazarus  will interview rising stars, such as former Idol finalists Adanna Duru and Quigley (FKA Casey Carlson),  as well as artists Divinity Roxx, The Rej3ctz, Dorothy Pincus, Lela Brown, This Boy That Girl and Alya, social media celebs J. Cyrus, and The BalCOny with Wesley Stromberg and Kenny Holland, Nuestra Belleza Latina winner Melissa Marty and more.  Hear their tips for auditioning, song choice, growing a social following and more. The red carpet event and auditions are free and open to the public and are available on a first-come, first-serve basis. So what are you waiting for? Save the date and get ready to shine! See you on August 15th!

American Idol Partners with bBooth for Season XV Auditions!

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Are you ready for your American Idol moment like XIV winner Nick Fradiani? Now’s your chance to share your talent with America! bBooth is partnering with AMERICAN IDOL® to help YOU reach your dreams! bBooth will be kicking off the AMERICAN IDOL Los Angeles auditions at the Westfield Culver City Mall on Thursday, August 15th! bBooth’s video recording kiosks will be used to find potential TV show contestants to audition for the fifteenth–and farewell–season of AMERICAN IDOL®, premiering January 2016 on FOX.

“People Magazine recently quoted AMERICAN IDOL®’s Host Ryan Seacrest saying ‘[AMERICAN IDOL®] is a show about chasing and fulfilling dreams.’ Providing the opportunity for anyone, anywhere, to realize those dreams is what bBooth is all about,” states bBooth’s CEO Rory J. Cutaia. “What can be more rewarding than to work with an iconic organization like AMERICAN IDOL®, dedicated to the pursuit of one’s dreams.”

Starting this month, bBooth will kick off the AMERICAN IDOL® auditions at bBooth Culver City, located inside the Westfield Culver City Mall in Culver City, CA, with additional locations soon to be announced.  Interested contestants can visit AmericanIdol.com or bBooth.com for more information.

So what are you waiting for? Prepare for the auditions and show us what you got. We want to see your talent!

The Trendsetters ESPY Gifting Lounge!

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Rollin’ around with the cyboards!

The Trendsetters ESPY gift lounge at Rolls Royce Beverly Hills was amazing! So many athletes, and actors stopped by to enjoy all the gifts, including Cali Sons, sunglasses, The Loud Packs (socks),Capo Nata waist trainers which are bras and waist trainers in one which are terrific. Products also included Nun Better hats and J Beverly Hills hair products for men were so nice and smelled so good. Antone Murray gave the best massage I ever had! Cake Buzz and Sugar and Spkyed had some delicious treats! If you were an athlete you had a chance to leave on a Cyboard (a motorized skateboard)!

Boris Kodjoe came by with his kids looking fresh, to talk about his new talk show with his wife Nicole. He gave some dating tips and advice. Gymnast Shaun Johnson was more then the excited to come out since her knee surgery. She was more then thrilled to leave with the Cyboard! Make sure you check out Trendsetters gift lounge, and all the products.